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Case Study: Logo Designer
If you are a graphic designer, your competitor may not be just another graphic designer sitting behind another desk in an office building a few miles away from your work desk anymore.
You may be competing for business with a tech company that provide a platform for designers around the world to showcase their works and bid for customers from around the world at the same time. Deals are made only after clients are satisfied with the design and payments could happen in split seconds.
Worst still, you are technically competing with Artificial Intelligence (AI) system which not only have similar or better ‘design’ senses (than yours) but also a precise insights of customers preferences and business statistics that puts you far behind the competition line.
Competing with technologies using the conventional way will put you in a very disadvantage position in the new business food chain, or even made you obsolete within your industry.
For the case study of a logo designer leveraging on technology, it will be a win-win-win situation for all parties, be it designers, customers, or platform service providers.
From designers’ perspective
- Flexible work hours
Virtually can work anywhere, anytime, have more freedom than a 9 to 5 jobs. - Automated sales system
You don’t need to do so much of a salesmanship works. The platform will provide automated system for you to do business or make some income even simply be an affiliate. - Portfolios building
A good system will help you organized your works and portfolio that you can showcase to the world easily.
From customers (logo purchasers) ‘ perspective
- No more design hassles!
Gone are the days where hectic or frequent communications are required just to get a single piece of design done. - Time and cost savings, improved efficiency
Having the luxury of browsing through virtually limitless options and pay only upon satisfaction, lots of resources are unlocked and can be used for better purposes.
From platform provider’s perspective
- Border-less talent pool
Access to a huge pool of talented people from around the world, providing them with decent jobs platform. - Big Data
Gathering of useful and important information for the industry. - AI development
Information on database can be further mined and use for machine learning, building a smart AI systems that better allocate resources through automated, evident-based decision making.
The challenges would be global scale competition.
- There will not be a single platform that provide such a service
- Designers are competing with global talents
But that’s how you improve and make it to the top, right? Without fierce global competition through real world training, you won’t grow to be that international player, or even become a world champion.
Success belongs to the relentless learners. As you know more, you can achieve more as long as you take relevant actions. At least, stay relevant as the world changes, survival matters.
It is just on of the ways the world is progressing towards better resources management, better life and better future.
Are you ready to embrace change?
Image by Gerd Altmann from Pixabay
