Most people don’t realize they already sitting on a gold mine. While looking forward something that might be out of your immediate reach, why not look internally or at the nearest compound and grab that possibilities to monetize on your existing resources?
1) Organize > Monetize
If you already have some contents in the digital world, what you may really need to do is just a little bit of housekeeping or re-organize your digital assets into a more structured presentation.
For instance, would you want to spend quite some time to scroll down to your social media account postings just to show your prospects what you had done for the past decade? Or simply to look for an image in your so unorganized photos posting in your social media account?
While it is good to have all the relevant social media accounts in place, having a website of your own is very important – be it for personal or business use.
It is your center of universe in the digital world. It is part of your digital assets that you have the real ownership and control upon.
Your domain name by itself could really mean something and be of certain value if you have a good name.
Case Study
For instance, the collective artworks such as the intuitive paintings that you may have produced throughout the years. Rather than just put it on social media accounts, you can have a website to showcase your portfolio while at the same time have that contact features so those who saw your works can leave you a message. Who knows you might be invited to join an event, be a speaker in related field, or even make a spin off business out of it.
Once you put everything in place and built your own HQ in the digital world, you can start thinking of or seeing the potential revenue streams, the bottom line is at least for self-sustain, personal branding or portfolio building purpose.
2) Digitalize > Automate > Scale
If you had yet to convert some of your valuable info into the digital format, the best time to do so is now. Only when you digitalize your content correctly that you will be able to put automation to certain processes.
These processes can be newsletter subscription, ecommerce system, content marketing, affiliate programs etc.
Once you are familiar with the way of how things work, you can start scaling work.
Case Study
If you open a store in the brick and mortar world, are you able to sustain running the business 24/7 if it is not a food and beverage outlet or a convenient store? Take the case of an optical store.
OO United Optical was a traditional optical outlet that is committed in giving back to society through conventional CSR activities. Throughout the years since its business inception, they had been giving free eyes inspection for more than 10,000 students of more than 45 schools.
In order to achieve that sustainable development through social enterprise model, a little adjustment to the business model had been made with digital transformation in progress. And the first step towards that is of course to have an online presence. For the case of OO United Optical, the setting up of an eCommerce storefront in the digital world would be able to serve at least 3 purposes:
- A chronology of contribution that had been made throughout the journey, as a case study, inspiration or proof of work being done.
- A contact point for customers and prospects through the digital medium.
- A sales channel that will be able to serve clients, virtually from around the world (as the internet is border-less) even when the brick and mortar shop is closed.
Once things are in place and ongoing, further automation could come into the picture with endless scaling possibilities.
Make Things Happen
Remember the 3 key elements that will bring to performance?
First you gotta make things happen, then get things done. Audit and align along the way, at the end of the day, only results matter.
To achieve that, passion, commitment, discipline are needed strongly.
Start something somewhere somehow, as the old saying goes:
A journey of a thousand miles start with a single step.
To your success in digital transformation related works.
Featured Image by Free-Photos from Pixabay
